Network Developer for Portugal, Michelangelo Foundation
A graduate from London School of Economics (Msc in Media and Communication), Bath University (BA in European Studies with French and Italian) and regular participant in IMD’s programs on Digital technologies.
Nicole Segundo built a solid experience in craftsmanship in the high-end Swiss watchmaking industry having worked for brands Greubel Forsey, Girard-Perregaux, Parmigiani Fleurier, Corum and Hublot in senior management, communication, sales and marketing positions in Switzerland, Australia and South East Asia.
A citizen of the world with Portuguese, South African and Swiss nationalities, Nicole has lived in several countries across 4 continents and maintains an international network of manufacturers, retailers, distributors, press and final customers enthusiastic for unique crafted objects. FirstSecond was born in 2016 from a passion for fine craftsmanship and a will to enable independent brands with strong craftsmanship further develop their business. Nicole is acting as an extended arm of the Michelangelo Foundation to pursue their mission in Portugal.
Oito em Ponto
Oitoemponto* emerged in 1993 from the perfect alchemy between two strikingly different but terribly complementary personalities. It is
almost the ideal success story.
With Artur Miranda’s experience of the world of fashion and design, he set himself apart by his decidedly modern vision of decoration, a clearly marked desire to break with the established codes and dare the most unexpected combinations, while at the same time fostering and developing an innate sense of colour. Jacques Bec brings to the duo a refreshing enthusiasm and the French touch, as well as the precious know-how acquired during his studies at the Met de Penninghen
graphic arts school in Paris.
Together, the two designers create sublime décors for dozens of lucky people. Each production is the fruit of long hours of coordination during which the lifestyle of the client is examined in minute detail in order to create an optimum match for their needs and wishes.
The result is a subtle mixture of the owners’ tastes and the incomparable talent of Jacques Bec and Artur Miranda. Unique places, at once refined and convenient to live in, bright and discreet, modern and timeless…
A delicately joyous and chic atmosphere,
just like the two designers.
*Oitoemponto means “eight o’clock precisely” in Portuguese.
Born in France, designer Toni Grilo was early influenced by the classical Baroque-Rococò architectures of his hometown Nancy and by the wide skies of Castelnaudary, where he was raised.
As a designer and creative director with a Franco-Portuguese heritage, so much of this blend of cultures can be seen in his fruitful creations. A graduate of the prestigious Ecole Boulle in Paris in 2001, Toni Grilo immediately left for Lisbon to reconnect with his roots.
At the edge of the European Peninsula, he re-discovered a country rich in industrial and artisanal heritage and with centuries of know-how in traditional craftsmanship techniques.
After years of travelling and various artistic collaborations, he decided to settle in Portugal. In 2005 he founded his first design agency “Objection” with the designer Elder Monteiro, specialised in set design.
In 2008 Toni Grilo Design Studio opened in Porto he could already count in his portfolio numerous projects in industrial design, furniture and scenography for major luxury brands worldwide.
Artisan, Murano Vennezia
Francesca Merciari begins her artistic career at the Ravenna Academy of Fine Arts, where she distinguishes herself by winning the 2009 award “Premio Tesi” and participating in numerous extra curricular activities and exhibitions both in Italy and abroad.
Her passion for glass art dates back to 2003, when she attends the biennial specialization course at the Vetroricerca Glass & Modern glass school in Bolzano, where she learns and deepens the techniques of glass processing.
Since 2009 she moves to Venice, where she works and graduates in 'Visual Arts and Entertainment' at the IUAV University. Thanks to her heterogeneous formation, which also includes periods of collaboration with some Murano historical glass factories, Francesca has been able to develop profound knowledge in the field of glass,combining technical-practical skills with historical-theoretical knowledge.
Her path combines skills and passion for this subject with continuous research that expresses the relationship between craftsmanship and design, manuality and design, practice and theory. Since 2017 she is part of the Abate Zanetti Glass School teaching staff.
A delicately joyous and chic atmosphere, just like the two designers.
*Oitoemponto means “eight o’clock precisely” in Portuguese.
CEO & Designer, Luís Onofre
Luís Onofre was born in Oliveira de Azeméis in the early 70s. He studied at the Soares dos Reis School in Porto and concluded in 1993 the course of Footwear Styling at the Center for Professional Training of the Footwear Industry.
In 1993 he joined the family company, Conceição Rosa Pereira, created in the late 1930's. Luís Onofre has professionally grown to work for leading international brands such as Cacharel, Daniel Hechter, and Kenzo. In 1999, it started the own brand project.
From the outset, the process of affirmation on an international scale began (external markets currently absorb 97% of Luís Onofre production), participating in the main international forums of the specialty.
Today the brand Luís Onofre is distributed practically all over the world, reaching the five continents. In Italy, it would receive some of its main distinctions, such as the Prestige Collection Prize, awarded in Milan, at MICAM, the largest and most prestigious footwear fair in the world.
Since 2006, she has been a regular presence at Portugal Fashion. It opened, in early 2014, its first flagship store in Portugal, choosing as its location the mythical and luxurious Av. Da Liberdade in Lisbon.
Luxury Design and Craftsmanship Summit
A remarkable networking event with a lively debate for creative minds, designers, artisans and brands, to explore the increasingly crucial nexus between design and luxury that are injecting new verve into the craftsmanship world. Each edition brings an immersive experience through a live showcase to unveil the behind the scenes reality of master artisan’s workshops and their meticulous and hard-earned skills to create unique pieces.
Emerge into the experience of the luxury design and craftsmanship summit and acquire a new perspective into the most innovative practices of the luxury and design industries.
Celebrate Design and promote networking between the brightest influencers and industry's decision makers.
A lively debate stimulated by keynote speakers, panel sessions and one-to- one interviews.
Share experiences and learn through the presentation of successful worldwide case studies.
Get to know the latest trends in marketing and branding in the luxury design industry.
“The role of the master artisan, of the artisans, is key, they are the ones to are working on, they are the hands on, they are the ones to achieving excellence and through generations improving that excellence, bringing innovation with a profound respect for tradition.”
Nicole Segundo - Network Developer for Portugal at Michelangelo Foundation
“Here in Portugal, we have to cherish our goldsmith artist, our craftsmen, to embrace their products. We have to tell their stories, to explain how the jewels are built in order to make the jewelry business great.”
Fátima Santos - General Secretary of AORP (Associação de Ourivesaria e Relojoaria Portuguesa)
“It's very important to keep the history, the history of our ancestors.”
Luís Onofre - CEO & Designer of Luís Onofre Shoes & Accessories
“These handmade processes are fascinating, and if we walk by and see the artisans working, we get infinite ideas and it can lead us to so many paths of interpretation.”
Luis Sanchez - Founder & Fashion Designer of Storytailors